Email

We Have You Covered

Potential clients were receiving this email as part of a drip marketing campaign. Each email in the series had to reflect existing marketing initiatives. The challenge was to make the successive emails distinct enough for the recipient to want to read them and respond to the call to action.

Swapping the position of the headline and changing the orientation of the focus image gave a fresher look to a familiar brand piece.

Role:

Visual Concept / Design / Coding
Delivery: Email

8 Reasons to Choose

The challenge: Create out-of-the-ordinary messaging and visuals to increase user engagement.

I designed and coded an infographic-style email to present the content in an orderly but stylized way, and adapted retro icons to add some variation form our typical visual style.

Role:

Visual Concept / Design / Coding
Delivery: Email

Choosing a Plan

The directive for this email was to create a cohesive look and feel for a piece containing three distinct calls to action.

Color blocks were used to differentiate sections and bring attention to the key ideas.

Role:

Concept / Design / Coding
Delivery: Email

All in One Place

This was part of an initiative to create a responsive email structure, ensuring that the communication looked as good as possible on a wide spectrum of email clients.

This email exemplifies a shift in design and execution toward spaciousness and clarity.

Email branding standards and were established to create a cohesive experience for clients.

Role:

Responsive Scaffold / Concept / Design / Coding
Delivery: Email

Invest in Your Employees Health

Part of a series of communications designed to encourage engagement with assets such as white papers or videos.

Role:

Visual Concept / Design / Coding
Delivery: Email